What this Bluesky analytics tool measures
Every Bluesky post carries public counters for likes, reposts, replies, quotes and bookmarks. The tool reads up to 300 of an account's most recent feed items, drops reposts and replies so every number belongs to something the account wrote, and works from what's left.
- Engagement rate is the median post's likes + reposts + replies + quotes, divided by followers. We use the median so one viral post doesn't define the account. It's the same definition as our Bluesky engagement rate study, which is where the size-matched benchmark comes from.
- Top posts are ranked by that same engagement total.
- Post types compare text, image, video, link and quote posts by median engagement.
- Best hours group posts by the hour they went out, in your local time. That shows when this account's posts did well, which isn't quite the same as when its followers are online. Our best time to post on Bluesky guide covers the difference.
What no Bluesky analytics tool can show
Views, impressions and reach don't exist on Bluesky. The AT Protocol has no field for them, so a tool that shows a reach number is estimating it. Profile visitors aren't recorded either; see can you see who viewed your Bluesky profile . And a snapshot like this one can't show who unfollowed you, because that needs someone watching the follow graph over time. That's covered in who unfollowed me on Bluesky.
For a longer comparison, we checked 13 tools for price, what login they ask for and which invent a reach number in the best Bluesky analytics tools, and does Bluesky have analytics covers what the app itself shows.